Are detergent giants themselves becomming dirty, instead of cleaning others out, considering the stiff competition.
Comment on the title, looking at this targeted advertisment used by HUL to promote RIN against TIDE (P&G):
youtube.com/watch?v=2M5rBXtK9iA
Now, let's have an idea of how stiff the competition is:
youtube.com/watch?v=5OSqB4GlGTI&feature=related
How far is the formula of "Targeted Advertisments" fair in today's competitive world?
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When we talk about targeted advertisements we just cant talk about some detergent brand just because they have stiff competition, instead the rules and regulations are made regardless all brands and considering there impact on consumers and benefits derived from it.
ReplyDeletefrom my point of view business is very practical, we have to use means to outpace competition. And comparisons are always with regards to similar competing product.
Any company thinks they have a better product than the competitor for consumer should have he right to reach consumer with targeted advertisements showing the proof of there observation.
Howsoever in world of add people are soo creative that they find some ways to reach there consumers and target competition which in the end benefits consumers