Monday, March 1, 2010

War of Detergents: Cleaning others out or themselves becomming dirty?

Are detergent giants themselves becomming dirty, instead of cleaning others out, considering the stiff competition.

Comment on the title, looking at this targeted advertisment used by HUL to promote RIN against TIDE (P&G):
youtube.com/watch?v=2M5rBXtK9iA

Now, let's have an idea of how stiff the competition is:
youtube.com/watch?v=5OSqB4GlGTI&feature=related

How far is the formula of "Targeted Advertisments" fair in today's competitive world?